Banner ads make up a primary form of online advertising. These square images or visual elements become visible on websites and aim to attract user attention, ultimately promoting products. Banner ads exist in across various online platforms, including social media. They operate through engagement with the banner, which takes users to a product page

The digital promotional terrain is constantly adapting, presenting both opportunities and obstacles. One of the most pressing challenges facing advertisers today is ad fraud, a pervasive issue that can drain advertising budgets and undermine brand image. To combat this growing menace, it's essential to investigate the various types of ad fraud, the

Tired of your ads going unnoticed? Banner blindness is a real problem, but push notifications offer a powerful solution. These engaging messages appear directly on users' screens, capturing their attention and driving conversions. Unlike traditional banner ads, push ads are permission-based, ensuring that your message reaches a interested audience.